We’re thrilled to share the launch of our refreshed brand, crafted to bring even more support to families, colleagues and partners on their care journeys.
At the heart of this update is our new brand proposition: Helping people feel good about care. This promise underlines our commitment to be a source of clarity, confidence, and comfort as families make these important decisions. We know that in a complex and sometimes overwhelming care landscape, many people feel unsure about where to turn. That’s why we’ve set out to meet this need head-on, amplifying the empathy, guidance, and warmth that make Greensleeves Care unique.
Our Chief Executive, Paul, explains, “Listening to families and colleagues made it clear that while quality care is essential, it’s equally important that people feel confident and supported in their choices. At a time when the headlines can make care seem daunting, we want to be the trusted partner who makes families and caregivers feel empowered. This refresh embodies our promise to make care decisions a little easier and a lot more reassuring. My heartfelt thanks go to everyone who contributed to this journey. Together, we’re ready to make a renewed impact.”
With a family of 28 care homes across England, we’ve worked to deliver on this promise for some time including through our not-for-profit model, which gives families the satisfaction that every penny gets reinvested into enhancing care. Our Home for Life funding assurance, for example, offers crucial support to residents who face financial hardship, bringing peace of mind to loved ones. More recently, outreach campaigns like Keys to Open Minds, Warmth of Care and Get Care Wise, further reflect this mission by helping families learn about care options early, so they can make informed decisions before any crisis arises.
Our refreshed brand includes a modernised logo, and a new design element inspired by our heritage that reflects continuity and trust. Our colours now centre around warm greens and yellows, creating a welcoming look, while updated photography showcases real families and staff, putting people and their experiences at the forefront.
In the coming months, you’ll see our new identity introduced across all our channels – from our website and social media to printed materials – ensuring that every interaction reflects our promise to help everyone who connects with us feel positive, reassured, and supported on their care journey.
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